Shining Star Group has been associating the business development goals and values with the interests of the country and its people since its establishment. It adheres to the corporate responsibility of “managing a company with virtues and kindness, developing it with integrity and honesty; coming from and giving back to the society” to actively participate in the charity cause.

So far, Shining Star Group has made donations valuing over USD 11 million to National Youth Foundation, Yunnan Guangcai Program Promotion, and so on, and invested nearly USD 150 million to social welfare facilities, contributing to the harmonious development of the society.